Deep Convergence Towards Digital Publishing:Background,Evolution and Strategies
This paper analyzes the background of deep publication convergence,and points out that this is a major strategic shift made by the publishing industry to adapt to the new supply and demand situation of the digital content market,and it is also the key starting point for achieving high-quality digital publishing under the promotion of relevant policies of media convergence and publishing integration.From the perspective of publishing media,this paper examines the connotation of deep convergence of publishing,and points out that it is a complex process of gradual development and parallel development in the stages of initial integration,rediferentiation,and coexistence,which will reconstruct the new pattern and ecology of the media and content industry(including the publishing industry),and ultimately promote the successful transition of the publishing industry to a new stage of digital publishing.It proposes that the deep convergence process for digital publishing is essentially a remediating process,and the publishing industry can promote deep convergence through various remediating strategies such as migration,repurposing,refashioning and absorption,so as to achieve digital transformation and upgrading.
deep publication convergencedigital publishingmedia convergenceremediation
万方数据
维普
