首页|价值共创视角下AIGC对数字出版的型构

价值共创视角下AIGC对数字出版的型构

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数字出版业是数字技术进军信息内容生产的前端产业,如何利用AIGC打造产业新蓝海是数字出版业当前面临的严峻考验.在数字出版生态中,产品的生产主体、传播渠道、市场消费是支撑数字出版业生存发展的重要基石.文章以泛主体性的视角将AIGC看作能够与人类进行社会化互动的主体,引入价值共创理论,从内容共创、连接共创、场景共创三个角度,探讨AIGC如何通过价值共创型构数字出版业.
AIGC's Configuration of Digital Publishing from the Perspective of Value Co-creation
Digital publishing industry known as a digital technology advance into the production of information content of the front-end industry.How to make good use of AIGC to create a new blue ocean for the industry is serious test,which digital publishing industry is facing currently.In the digital publishing ecology,the production body of the product,dissemination channels,market consumption are important cornerstones to support the survival and development of the digital publishing industry.This paper takes a pan-subjectivity perspective.This paper takes AIGC as a pan-subject which can interact with humans socially,and introduces the perspective of value co-creation theory to explore how AIGC can configure the digital publishing industry through value co-creation from the three perspectives of content,connection and scene co-creation.

value co-creationartificialintelligencehuman-computer relationshipsdigital publishing

周灵

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南京大学商学院,江苏南京 210093

南京邮电大学传媒与艺术学院,江苏南京 210023

价值共创 人工智能 人机关系 数字出版

国家社会科学基金艺术学重大项目国家社会科学基金重点项目江苏省社会科学基金

20ZD0520AZD065SJS223020

2024

编辑之友
山西出版传媒集团有限责任公司

编辑之友

CSSCICHSSCD北大核心
影响因子:0.9
ISSN:1003-6687
年,卷(期):2024.(2)
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