Presence and Beyond Presence:Vlog's City Image Communication from the Perspective of Embodied Communication
With its gene of compensatory media,Vlog makes up for the shortcomings of single and closed communication of traditional media by virtue of its external personalization and in-depth interaction.The embodied narrative of Vlog revolves around the multi-level scenes and rich meaning imagination generated by specific geographical space and social space,provides multiple possibilities for urban image cognition and aesthetic experience,and also provides agenda and conveys image for urban image communication.The presence in the embodied field realizes the two-way construction of the communicator's self-worth presentation and the audience's aesthetic identity.The interaction between presence and beyond presence enriches the discourse implication of urban image communication.