The Practical Logic and Innovative Direction of Audiobooks:From the Perspective of Media Availability
Taking the media availability as the theoretical path,this study analyzes the practical logic of the production and dissemination about audiobooks from six aspects respectively:production availability,value availability,mobile availability,social availability,perceptual availability,and emotional availability.This analysis process is the practical exploration and local adaptation of the western introduction theory—media availability in the context of China's Internet.In order to comprehensively enhance the availability and service capabilities of audiobooks,this study further outlines a new landscape of audiobook publishing innovation from the following dimensions:innovating the content ecological paradigm,constructing emotional mobile reading scenes,strengthening community member identity,and activating the full sensory elements of the body.