The Mediatization Representation of Book Publishing and Logic from the Perspective of Mediatization Theory
As a special phenomenon in the process of modernization,mediatization has gradually demonstrated its characteristics in a highly modernized society.The emergence of electronic media has also promoted the phenomenon of mediatization in publishing,which in turn has revolutionized the form of communication,the mode of interaction and the entire publishing process.Based on the four important characteristics of the mediatization theory,this article will focus on the field of publishing with media logic as the core,summarize three mediatization representation of book publishing behind the phenomenon of"publication backflow",and try to re-examine the publishing system that has been involved in the media logic.The purpose is to let us confront the important impact of new media on the traditional publishing industry,and ultimately realize the development trend of coexistence after the logical intersection of the two.
万方数据
维普
