User Connection in Intelligent Era:From the Perspective of Publishing Enterprise Operation
This article proposes the strategic issue of user connectivity in the operation of publishing companies.Using complex network and spatial theory analytical tools,the article demonstrates the necessity,possibility,and boundaries of developing user connectivity strategies for publishing companies in the context of the information technology revolution from the perspective of reshaping connectivity.The article argues that user connectivity is a necessary step in forming connectivity,and user connectivity is shaped through media.User connectivity is a dynamic,user relationship reproduction space,and the factors shaping the user connectivity relationship space such as media,content(or service),time,space,emotion,and behavior should all be considered important factors of connectivity.The formation of connectivity power is based on user connectivity.It is also necessary for publishing companies to explore and build their malleable and possessable user connectivity technology capabilities,connectivity operation capabilities,and connectivity service capabilities,and use them to shape the competitive advantage of publishing company development.
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