Assemblage of Subjective Relationships:Tracing the Origin and Values of Public Opinion in the Age of Internet-Based Assembly Communication
Internet public opinion in the era of internet-based assembly communication is a kind of relational potential,which originates from the"assembling"nature of assembly communication,and is jointly determined by the return and reappearance of the human instinct to highlight the set property of media technology,specifically including the assembling of the subject of public opinion and the assembling of the object(which means the event);and the assembling of the body(which refers to the social emotion of public opinion).This assemblage is dynamic,contextualized,processual,and relational,and it is specifically presented as the collaboration and collision of the subjects in the process of media relations practice.As a representation of the subject's media relations practice,Internet public opinion is characterized by emergence,recurrence,intermingling,and similarity.The subjective relational bias of internet-based assembly communication determines that the values of Internet public opinion governance should be explored from the three dimensions of subjective media relational practices,including focusing on the expression and transmission of individual emotions at the individual relational level,guiding the individual psychology toward goodness;seeking coordination and balance among groups at the cultural relational level,and promoting the construction of a collective atmosphere;and paying attention to the remediation and reconstruction of the public sphere at the social relational level,advocating the development of rational dialogues.The social relations level is concerned with the improvement and reconstruction of the public sphere and advocates rational dialog.
internet-based assembly communicationinternet public opinionsubject relationsaggregation