From"Page"to"Window":A Semiotic Analysis of the Transformation of Digital Publishing Reading Interface
The invention and popularization of printing technology established the"page"as the standard interface for publications.As history progresses and technology evolves,the"window"has become the new interface for digital publications.The transformation of the publishing industry from"page"to"window"reflects not only the changes in publishing mediums-the display terminals-but also the shifts in publishing concepts.Compared to the traditional"page"interface,the"window"introduces a symbolic change.It can be understood as an"empty sign"that,while seemingly vacant,possesses a dynamic potential for presentation.This window functions as both a transparent media environment and an opaque information system,where the relationship between the sign and the medium is one of weak dependency characterized by"instant appropriation".At the level of symbol usage,the window interface language exhibits a trend towards contextualized pictorial symbols.In the symbolic interaction between humans and screens,both the body and the medium have achieved extension,bridging the experiential and textual worlds to achieve meaning modulation.
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