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故事城市:城市的五维叙事与战略传播

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不同于城市研究的传统视角,本研究从叙事学视角提出"城市即故事"的新理念,并围绕城市的故事化认知、故事化叙事、故事化传播三个理论命题,提出一套认知城市、建设城市、传播城市的理念、路径和方法.文章提出:首先,城市就是一个讲故事的空间,是一个具有可阅读性、可沟通性、可体验性的故事空间;其次,故事城市由人、事、物、场、境五个维度构成,应立足于此五维模型展开规划;最后,讲好城市故事须从故事城市的五维模型出发,围绕资源、定位、内容、传播、行动五个方面进行战略规划和传播.
Story City:Five-Dimensional Narrative and Strategic Communication of City
This study introduces a new concept,"City is story",from the perspective of narratology,differing from conventional urban research.Based on this new concept,the study also proposes a set of concepts,paths,and strategic methods for recognizing,building,and transmitting city around three theoretical propositions:story-based cognition,story-based narrative,and story-based communication of the city.The specific points of view include five aspects and can be summarized as follows.First,the city is a storytelling space and a narrative space with readability,communicability,and experiential depths.Second,the story city is composed of five narrative dimensions,namely person,event,items,field,and environment.Building a story city should be based on the above five-dimensional model.Third,to tell the story of city,we must start from the five-dimensional model of the story city and carry out strategic planning as well as communication around the five aspects of resources,positioning,content,communication and action.

urban narrativetelling China's story wellurban strategic communication

陈先红、李旺传

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华中科技大学 新闻与信息传播学院,湖北 武汉 430074

中国故事创意传播研究院,湖北 武汉 430074

城市叙事 讲好中国故事 城市战略传播

教育部哲学社会科学研究重大课题攻关项目华中科技大学文科双一流建设项目

17JZD038

2024

编辑之友
山西出版传媒集团有限责任公司

编辑之友

CSSCICHSSCD北大核心
影响因子:0.9
ISSN:1003-6687
年,卷(期):2024.(8)