首页|垄断监管、责任界定、利益平衡——数字平台治理的域外经验与启示

垄断监管、责任界定、利益平衡——数字平台治理的域外经验与启示

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近年来,数字平台的发展带来了新的监管领域,也产生了一些治理难题.如何界定平台的垄断行为,如何督促平台履行社会责任、防止其侵犯公共价值和公共利益等都是平台治理的难点.欧盟、美国、澳大利亚及加拿大等域外国家在数字平台治理方面的经验显示,在对数字平台进行反垄断的过程中,借用市场支配行为及滥用市场支配地位行为界定垄断的方式有一定的合理性,可将其作为判断有关监管部门何时介入反垄断规制的标准;通过明确平台的"守门人"角色并建构分层责任体系,可以激励平台进行内部监管,促使数字平台成为平台治理过程中重要的参与者;通过建立平台与媒体间的议价协商机制并引入政府监管,可以平衡两者间的利益,更好地维护公共价值和公共利益.这些治理思路和举措为我国数字平台治理提供了借鉴.
Monopoly Regulation,Responsibility Definition,Interest Balance:Extraterritorial Experience and Enlightenment of Digital Platform Governance
In the governance of digital platforms,defining platform monopoly behavior,addressing the lack of social responsibility,and infringement of social public interests have always been challenging issues.The experiences of the European Union,the United States,Australia and Canada in platform governance show that defining market dominance and the abuse of market dominance can be used to determine the monopolistic behavior of platforms,and thus serve as a basis for assessing when the state should intervene in the anti-monopoly process.By defining the role of platforms as"gatekeepers"and constructing a layered responsibility system,platforms can be incentivized to engage in internal regulation,making the digital platforms themselves important players in the process of platform governance.Establishing a bargaining mechanism between the platforms and the media,and introducing mandatory regulation by the government are possible to balance the interests of the two and better safeguard the public value.These governance ideas and initiatives can be used as experience for platform governance in our country.

digital platformplatform governancepublic interestplatform monopoly

陈红梅、张耀英

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华东师范大学传播学院,上海 200241

数字平台 平台治理 公共利益 平台垄断

2024

编辑之友
山西出版传媒集团有限责任公司

编辑之友

CSSCICHSSCD北大核心
影响因子:0.9
ISSN:1003-6687
年,卷(期):2024.(8)