Digitalized and Intelligentized Development Trend of Reading:Based on National Reading Survey Data
Through the analysis of national reading survey data in more than 20 years,the article finds that the rapid development of digital reading with mobile phone as the main carrier has a strong impact on the reading of printed books and newspapers. In the digital age,reading has increasingly become an activity characterized by satisfying people's spiritual needs and social links. Artificial intelligence,quantified self and brain-computer interface technologies are changing people as well as reading. Facing the future,the publishing industry and the reading industry need to continue to deepen their cognition and understanding of reading based on the changing trend of reading characteristics,innovate reading service models,and better meet the challenges and opportunities of our times.
national reading survey datadigital readingmobile phone readingintelligent reading