Reinventing Tradition:The Communication of the New "China Chic" and the Reconstruction of Its Cultural Value among Generation Z
In the digital era,the "past-oriented" traditional Chinese culture has been constantly impacted by consumption and popular culture. The communication,inheritance,and protection of traditional culture are facing difficulties. The identity crisis of traditional culture has become increasingly serious,especially among young people of Generation Z. Traditional culture must find new ways to transform and develop creatively in such rapid development. In recent years,the popularity of the new "China-chic" has provided a new way and practice paradigm for traditional culture. On digital platforms,Generation Z has promoted the participatory communication and creative transformation of traditional culture through various cultural practices. In the meanwhile,reconstructing the cultural value of the new "China-chic" has also innovated the contemporary discourse of traditional culture.
NETL
NSTL
万方数据
