The Youth Communication Practices of Excellent Traditional Chinese Culture:An Analysis of Computational Communication Based on Bilibili's Videos and Bullet Screen Comments
As a special gathering place of youth subculture and a typical representative of video social platforms,the attributes of Bilibili's ACGN culture video community have gradually constructed a brand new cultural field for the production and dissemination of excellent traditional Chinese culture. In this field,youth have become the main force to continue to promote excellent traditional Chinese culture. At the same time,the communication of excellent traditional Chinese culture gradually produces external signs of the overlapping subjects. On the one hand,the youth,as cultural producers,are actively constructing cultural symbols with Chinese characteristics,Chinese style,Chinese spirit,highlighting the logic of the composition of excellent traditional Chinese culture through the popularization of post-metaphorical culture,and activating the cultural self-consciousness and cultural self-confidence of the youth groups through the "we narrative". On the other hand,as consumers,the youth take the initiative to add the youthful color to the excellent traditional culture by using the circle expression of the ACGN,and build the community of Chinese youth inheriting the excellent traditional culture with a high degree of emotional satisfaction and interactive ceremonial performances. The unique production space of the excellent traditional Chinese culture created by the Bilibili has given the youth a brand-new role allocation. At the same time,it is also necessary for multiple subjects to co-create and create a clean and positive space for the communication of Chinese excellent traditional culture among young people.
excellent traditional Chinese cultureyouthproduction and consumptioncultural identitycomputational communication