"The Appearance" of Irrational Logic:The Psychological Turn of Communication Revolution and the Media Re-Engineering of Daily Life
In the age of traditional media,human society as a whole is in a state of institutionalized operation. Rational logic regulates the appearance,combination,allocation and reproduction of various elements. Irrational factors such as desire,emotion and belief are forced to "transfer" in the communication. Through the all-dimensional sedimentation and the important empowering of daily life,the Internet and social media are increasingly creating a new social psychological scene/cyberspace,in which people pay more attention to the emotional experience and emotional interaction when using media. The intrinsic device of interest link and relationship identity,pushes the social media's production of space into irrational logic from the very beginning. The sensation,as our humankind's essential power and way of being,is formally presented and visible. The fact not only clearly proves that the communication revolution is driven by social media's preference,but also declares that rational philosophy must return to existence itself after traveling for thousands of years and observe the perceptual practice of human beings. Based on this,this paper,combined with relevant knowledge from mediology,demonstrates the psychological turn of communication revolution and its generating mechanism.
irrationalitycommunication revolutionrational logicmediatized constructionpractice of sensation
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