Rethinking the Platform:Concept Traveling and Scope Expansion——Also,a Discussion on the New Dimension of Platform Research
The development of Web2.0 technology has led to the rise of the concept of platform,and foreign Internet companies have designed their platforms as open and equal tools for expressing ideas,deliberately avoiding the business attributes of platforms and their subtle relationship with political power,which has triggered a strong criticism from the western academic community.In China,with the launch of the integration process of the"three networks",news media have begun to construct platforms and have developed a series of concept clusters related to platforms.Among these new concepts,there are both misunderstandings of platform concept traveling and the development of platform related theories,but most research has fallen into the framework of media integration.In recent years,with the paradigm shift from mass communication to digital communication,the scope of platform research has also expanded.Although it has brought new issues to platform research,it has reduced platforms to specific research objects.With the advent of platform society,platforms are not purely objective objects,but have become our new living environment and affect our way of survival.