Origin and Diffusion:Knowledge Research on Shaping the Content Production of Live Broadcast Platform
Knowledge is an insightful theoretical perspective for understanding platform practices.Based on the methodology of sociology of knowledge and the investigation of industry practices,this paper discusses the origin and diffusion of knowledge in shaping content production of live broadcast platform.The origin of knowledge is accompanied by the transformation of platform content production mode.The practical knowledge of ordinary users,the professional knowledge of traditional radio and television,the official experience of MCN institutions and the algorithmic knowledge formed by platform technology under the discipline of capital logic have finally formed a set of knowledge with relatively stable connotation through iterative development.Knowledge diffusion shapes platform content production through different biases,which is a process driven by multiple participation and power game from the perspective of subject bias.From the perspective of media bias,it presents the characteristics of materiality,organization and commercialization;From the perspective of content bias,there are two types:professional ideology and specific operation methods.
live broadcasting platformcontent productionthe origin of knowledgeknowledge diffusionsociology of knowledge
万方数据
维普
