The Rise of Outsider-Publishing:Internal Logic,limitations of Its Impact and Optimized Paths
There has been a wave of outsider-publishing in recent years.Its emergence and development have its own clear internal logic.The platform empowerment of outsider visibility is its technological logic,and the social context fits for outsider's self-expression is its cultural logic.The strong marketing of outsider labels by publishing institutions is a manifestation of its market logic.As a new publishing practice in knowledge production and dissemination,it has gradually exposed some urgent problems that need to be solved during its rapid development.By calmly examining this phenomenon,it is not hard to find there are still some urgent problems that need to be solved amidst the prosperity.These problems mainly reflect the coexistence of diversified new landscapes,the homogenization of chronic diseases,and the coexistence of traffic methods as well as spectacle tendencies.Obviously,a considerable increase limits the effectiveness and influence of outsider publishing.Based on this,outsider publishing needs to take active reform and optimized measures to address existing problems and future development risks.Specifically,it is urgent for outsider to change mindset and manage outsider authors,strengthen the construction of the author team and improve the quality of content.To promote the healthy and sustainable development of outsider publishing and to achieve a win-win situation in terms of both social and market benefits,measures should be taken to strengthen innovative thinking in cross-border integration,revitalize characteristic resources,enhance traffic maintenance and reader relationships to shape brand image.
万方数据
维普
