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新质生产力引领下的全媒体传播体系建设

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新质生产力作为满足高质量发展需要的先进生产力质态,以其高效能、数智化创新驱动和开放融合性等特征为建设高质量的全媒体传播体系提供了发展机遇,能够引领全媒体传播体系提高舆论引导力、增强国际传播力、提升传媒竞争力,并培育传媒治理能力.文章依据全媒体传播体系在新质生产力引领下实现要素创新的内在逻辑,提出在增强新型融合人才牵引力、激发资源要素供给活力、驱动新生产工具支撑力的建设路径中,构建基于"社会协作—人机协同"的数智化全媒体传播体系,以期在新质生产力的引领下推动全媒体传播体系的高质量发展.
The Construction of All-Media Communication Systems under the Guidance of New Quality Productive Forces
As an advanced productivity that meets the needs of high-quality development,new quality productive forces provide opportunities for the high-quality construction of all-media communication systems.And its high efficiency,digital and intelligent innovation-driven features,as well as open and integrated characteristics can lead the all-media communication systems to improve opinion guidance capacity,strengthen international communication capacity,enhance media competitiveness and foster media governance capacity.According to the internal logic of factor innovation under the guidance of new quality productive forces of the all-media communication systems,this paper proposes that the digital and intelligent all-media communication systems based on"social collaboration and human-machine cooperation"should be constructed by enhancing the pulling force of new integrated talents,stimulating the supply of resources and driving the supporting force of new production tools.It is expected to promote the high-quality development of all-media communication systems under the guidance of new quality productive forces.

the construction of all-media communication systemnew quality productive forcesmedia convergencehigh-quality development

李明德、刘娇杨

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西安交通大学新闻与新媒体学院,陕西西安 710049

全媒体传播体系建设 新质生产力 媒体融合 高质量发展

教育部首批新文科研究与改革实践项目陕西省哲学社会科学研究专项

20210500812023HZ1531

2024

编辑之友
山西出版传媒集团有限责任公司

编辑之友

CSSCICHSSCD北大核心
影响因子:0.9
ISSN:1003-6687
年,卷(期):2024.(10)