首页|亲密体验:移动美学视域下网络视听新样态的用户行为研究

亲密体验:移动美学视域下网络视听新样态的用户行为研究

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当下,网络视听节目新样态发展欣欣向荣,而实践场域则出现了大量不同于以往的用户行为.鉴于传统美学很难对这些行为加以阐释,文章沿着数字美学的发展脉络建立移动美学范式,以此关涉传播学、心理学、社会学等学科,进而根据这一范式下的核心理念——"亲密"来分析新兴样态的用户体验.研究发现,用户的这种体验分为两个阶段:首先,因触觉、视觉和听觉的具身感知形成亲密感觉;其次,在点赞、评论、关注和转发的认知反馈中建立亲密关系.值得注意的是,这一研究提出了一种有关新兴样态的全新方法论,即立足移动美学观察新出现的现象.
The Intimate Experience:A Study of Users'New Form Online Audiovisual Behavior from the Perspective of Mobile Aesthetics
Currently,the new forms of online audiovisual programs are flourishing,leading to the emergence of a variety of user behaviors that differ from the past.Given that traditional aesthetics struggle to explain these behaviors,this study establishes a mobile aesthetics paradigm,following the development trajectory of digital aesthetics.This paradigm encompasses disciplines such as communication studies,psychology,and sociology,and uses the core concept of"intimacy"within this framework to analyze the user experience of emerging forms.The study reveals that this experience unfolds in two stages:first,users develop a sense of intimacy through embodied perceptions of touch,sight,and sound,and then they establish intimate relationships through cognitive feedback in the form of likes,comments,follows,and shares.Notably,this study proposes a novel methodology for analyzing emerging forms,which is to observe new phenomena through the lens of mobile aesthetics.

short videomicro-dramaembodied perceptioncognitive feedback

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南京艺术学院传媒学院,江苏南京 210013

短视频 微短剧 具身感知 认知反馈

江苏省第六期"333人才"2022年培养支持资助优秀青年人才项目南京艺术学院2024年度新质生产力研究专项课题

2024XZZD02

2024

编辑之友
山西出版传媒集团有限责任公司

编辑之友

CSSCICHSSCD北大核心
影响因子:0.9
ISSN:1003-6687
年,卷(期):2024.(10)