The New Quality Communication Forces of Chinese Culture:A Study on the Logic of Mainstream Media'Innovations
Facing the impact of the global wave of digitization,it has become an urgent task for new mainstream media to deeply promote integrated innovation and enhance the communication and influence of Chinese civilization.This article starts with exploring the coupling value of mainstream media in building the new quality communication forces of Chinese culture,and proposes that the innovation of new quality communication forces should incorporate three dimensions:professional production system that integrates data and intelligence,diversified presentation that combines reality and virtuality,and high-efficient and friendly mutual learning among civilizations.With an immersive and embedded collaborative linkage mode,it aims to promote the formation and application of new business production functions.Based on this,this article proposes that mainstream media should cultivate and enhance the new quality communication forces of Chinese culture through three key approaches in practice:building a storage style classic cultural IP database,gathering diverse local cultural performance forces,and relying on international communication centers to create new flows of digital intelligence.
the era of digital intelligencenew mainstream mediaChinese culturenew quality communication forces
万方数据
维普
