Innovation and Development Paths of Digital Publishing Industry:"AIGC+",Ecologization of Resources,and"Data ElementsX"
This article is based on the current digital publishing industry ecosystem and aims to promote high-quality development of the digital publishing industry.Using Schumpeter's innovation theory as theoretical analysis tool,it proposes three paths for innovative development of the digital publishing industry:establishing an"AIGC+"strategy to achieve technological innovation,reshaping the combination of internal and external resources ecologicalization to achieve resource allocation innovation,and creating a"data element x(multiplication)"drive to achieve market,product as well as institutional innovations.From the perspective of systems theory,these three innovation paths are not only innovation-centric but interdependent and collaborative in dynamic systems as well.From a development perspective,the relationship between these three paths is manifested in their dynamic collaboration in the reproduction process of the digital publishing industry and their continuous improvement of the"new quality"innovative development in the digital publishing industry.