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人工智能技术应用于出版流程:本质、风险及防范

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人工智能技术应用于出版流程的本质为以人为本,技术服务于出版价值.鉴于技术功能的强大,出版相关主体产生了人工智能从数据源、生成水平到安全性能都很权威的"幻觉".实际上,智能工具的应用给选题带来偏移和同质化风险,给内容生产带来质量不高和把关机制失灵风险,给受众带来成长受限和隐私泄露风险.文章通过对出版劳动主体、出版受众、技术方三个层面的六组矛盾的分析,提出出于风险防范的目的,应坚持出版劳动主体作为出版秩序的维护者和把关者、出版受众作为风险的监测者和监督者、技术方作为技术安全的保障者和推动者.
Applying Artificial Intelligence Technologies to Publishing Process:Essence,Risks and Prevention
The essence of applying artificial intelligence technologies to publishing process is human-oriented,which means technologies serve publishing value.Making use of powerful technological capabilities,publishing related entities have the hallucination that artificial intelligence is authoritative in terms of data source,production level,and security performance.In fact,the use of intelligent tools can bring risks,such as deviation and homogenization of topic selection,low quality and malfunction of the gatekeeping mechanism during content generation,as well as limiting the healthy growth of audience and the leakage of their privacy.By analyzing the six sets of contradictions at the three levels of publishing practitioners,audience,and technician,this article points out that for the purpose of risk prevention,publishing practitioners should be the maintainer and gatekeeper of publishing order;audience should be the detector and supervisor of risks;and technicians should be the guarantor and promoter of technology safety.

artificial intelligencepublishingriskhuman-oriented"hallucination"

孙艳华

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青岛科技大学 传媒学院,山东 青岛 266061

人工智能 出版 风险 以人为本 "幻觉"

2024

编辑之友
山西出版传媒集团有限责任公司

编辑之友

CSSCICHSSCD北大核心
影响因子:0.9
ISSN:1003-6687
年,卷(期):2024.(12)