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AIGC时代意见领袖的角色演进、发展趋势与挑战应对

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随着AIGC技术的迅猛发展与广泛应用,意见领袖的内容生产与传播方式正经历一场前所未有的深刻变革.意见领袖不仅是信息的传递者和意见的解读者,还担当信息整合者、意见精准传导者、技术创新者、社交网络构建者等多重角色.其影响力除了源于传统的个人专业素养外,还融入技术、内容创新和受众反馈等多元化因素,使得意见领袖在信息传播和公众舆论引导方面拥有了更多的可能性和更大的潜力.文章指出,未来利用先进的AIGC技术进行个人品牌数字化与智能化转型,同时探索团队化、专业化、跨领域发展路径,并实现影响力的商业化变现,将成为意见领袖的发展趋势.应对AIGC时代意见领袖带来的诸多挑战,应对其保持持续关注,并采取措施确保其健康发展和社会价值最大化.
The Role Evolution,Developement Trends,and Challenge Responses of Opinion Leaders in the AIGC Era
With the rapid development and widespread application of AIGC technology,the content production and dissemination methods of opinion leaders are undergoing an unprecedented and profound transformation.Opinion leaders are not only the information transmitter and the opinion reader,but also play multiple roles such as information integrators,accurate opinion communicator,technological innovators,social network builders,and etc.Their influence comes not only from traditional personal expertise,but also from diverse sources such as technology,content innovation,and audience feedback.This gives them more possibilities and greater potential in information dissemination and public opinion guidance.In the future,the development trend for opinion leaders will be defined by utilizing advanced AIGC technology for personal brand digitization and intelligent transformation.In the meanwhile,exploring team oriented,professional and cross disciplinary development paths to realize commercial monetization of influence will also play an important role.To address the many challenges faced by opinion leaders in the AIGC era,sustained attention should be maintained and measures be taken to ensure their healthy development and maximization of social value.

AIGCopinion leaderevolutionchallengetrend

谢耘耕、刘锐

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上海交通大学 媒体与传播学院,上海 200240

上海交通大学 人文艺术研究院,上海 200240

AIGC 意见领袖 嬗变 挑战 趋势

2024

编辑之友
山西出版传媒集团有限责任公司

编辑之友

CSSCICHSSCD北大核心
影响因子:0.9
ISSN:1003-6687
年,卷(期):2024.(12)