The Role Evolution,Developement Trends,and Challenge Responses of Opinion Leaders in the AIGC Era
With the rapid development and widespread application of AIGC technology,the content production and dissemination methods of opinion leaders are undergoing an unprecedented and profound transformation.Opinion leaders are not only the information transmitter and the opinion reader,but also play multiple roles such as information integrators,accurate opinion communicator,technological innovators,social network builders,and etc.Their influence comes not only from traditional personal expertise,but also from diverse sources such as technology,content innovation,and audience feedback.This gives them more possibilities and greater potential in information dissemination and public opinion guidance.In the future,the development trend for opinion leaders will be defined by utilizing advanced AIGC technology for personal brand digitization and intelligent transformation.In the meanwhile,exploring team oriented,professional and cross disciplinary development paths to realize commercial monetization of influence will also play an important role.To address the many challenges faced by opinion leaders in the AIGC era,sustained attention should be maintained and measures be taken to ensure their healthy development and maximization of social value.