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短视频视角下藏族传统体育文化传播路径研究

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网络的发展使得短视频异军突起,成为一种新的传播方式,藏族传统体育依托短视频传播已经成为一种定势.短视频有平台用户年轻化、精准推送信息以及大量的用户基础等优势,为藏族传统体育传播与发展创造了良好坏境.但是,在抖音短视频中,藏族传统体育的内容存在视频质量不高,运营力度不够,缺乏对内容深层次的挖掘等问题.因此,建议视频拍摄者和运营者提高视频质量,挖掘内容深度,充分利用抖音短视频传播的优势实现藏族传统体育长久发展.
The Path of Tibetan Traditional Sports Culture Dissemination under the Short Video Vision
The development of the Internet makes the short video rise to the fore,giving birth to a new way of communication,Tibetan traditional sports relying on short video communication has become a set trend.The advantages of short video platform,such as young users,accurate information pushing and a large user base,have created a good environment for the dissemination and development of Tibetan traditional sports.However,in the short videos of Douyin,the content of Tibetan traditional sports has some problems,such as low video quality,insufficient operation and lack of in-depth exploration of the content.Therefore,the author suggests that video producers and operators should improve the low quality of video,deepen the depth of content mining,and make full use of the advantages of Douyin short video communication to achieve the long-term development of Tibetan traditional sports.

Short videoTibetan traditional sportsthe path of propagate

潘有成、耿献伟、张航

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西藏民族大学西藏民族体育文化研究中心,陕西 咸阳 712082

短视频 藏族传统体育 传播路径

国家社科基金项目

21BTY112

2024

武术研究
山西省体育报刊社

武术研究

影响因子:0.218
ISSN:2096-1839
年,卷(期):2024.9(1)
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