A Study on the Entertainment Phenomenon of Sports News in China from the Perspective of Communication Semiotics:A Study Centered on the 40 Years of Reform and Opening up
as an indispensable factor in sports news communication,communication symbols have gradually formed a relatively complete system after decades of development.At the same time,with the industrialization and economic development of sports,the entertainment of sports news has gradually become a mainstream trend in sports broadcasting.By using the methods of literature and logical analysis,this paper studies the evolution of communication symbols in sports news,and analyzes the construction and development of sports news entertainment phenomenon.and the problems arising in the process of sports news entertainment are analyzed.The study shows that the entertainment of sports news has some negative effects,such as reducing the credibility of the media,affecting the values of the audience,infringing upon the interests of the parties and so on.in view of the problems,combined with the development trend of communication symbols,this paper puts forward a series of countermeasures,such as creating sports symbols with Chinese characteristics,improving the quality of communication audience and media,and improving the control system of communication symbols,in order to provide some feasible suggestions for the sound development of sports news.
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