On the Competitiveness Promotion of Ski Tourism Industry in Xinjiang
The perfect conclusion of the Beijing Winter Olympics has triggered a series of related research on ice and snow sports,and the skiing tourism industry has also ushered in development space.The increasing number of skiing consumers has gradually improved the skiing tourism industry chain,forming a closed-loop system for upstream,midstream,and downstream,and the skiing tourism industry has entered a rapid development stage.Since the call for"300 million people to go on ice and snow"was issued,competition between ski resorts in various regions has gradually entered a heated stage.This article analyzes the current situation of the skiing tourism industry in Xinjiang and proposes corresponding countermeasures based on this,providing reference for the development and promotion of the skiing tourism industry in Xinjiang.This is of great significance for the Xinjiang Uyghur Autonomous Region to break through its inherent thinking and stand out from the vast skiing market.
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