The Emotional Efficiency and Identity Drive of Sports Culture Propaganda under the Actor Network Theory
The construction of sports culture is the soft power of the construction of a modern Chinese-style sports power,the rise of sports culture is the cornerstone of the construction of a strong sports country.However, under the changes in media technology and social environment,affected by the diversity of online pop culture and entertainment diversification,the publicity of traditional sports culture lags behind in the content, channels, methods and means.Based on this, the paper uses literature analysis, questionnaire survey and network ethnography,under the Actor Network Theory,Create a network actor path of sports culture publicity.Through the mobilization of actors, break the barriers of sports culture cognition circle;by setting up compulsory passage points, the formation of sports culture communication community;improve the effectiveness of sports culture propaganda through the network of actors,to achieve emotional empowerment and identity drive for sports culture publicity.
万方数据
维普
