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体育产业数字化发展的内在逻辑、现实困境与纾困路径

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在数字经济视阈下,数字技术为驱动我国体育产业发展发挥了重要作用.因此,在信息技术迅速发展的数字化浪潮中,探究我国体育产业数字化发展路径符合时代发展,并具有一定的现实意义.文章运用文献资料法和案例分析法,基于现今体育产业数字化发展的内在逻辑与现存阻滞,探索出符合我国国情的体育产业数字化发展路径.研究显示:现如今,在政策、需求、企业竞争、技术赋能等逻辑线中我国体育产业数字化进程稳步推进.鉴于目前我国体育产业数字化发展政策有力引导下,仍存在发展困境;体育教学数字产品供给不足,难以激活超大规模需求市场;技术运用悬浮于体育产业需求等问题,提出加强顶层设计,明确体育产业数字化发展方向;注重大众需求,扩大体育产业数字发展范围;加强技术运用,保障体育产业数字化长远发展等实践路径,期许为我国体育产业数字化可持续发展提供理论借鉴与参考.
The Internal logic, Realistic Dilemma and Rescue Path of Sports Industry Digital Development
In the vision of digital economy, digital technology plays an important role in driving our sports industry to become the pillar industry. Therefore, in the rapid development of information technology in the digital wave, the research of our sports industry digital development path in line with the development of The Times, and has a certain practical significance. This paper adopts the method of literature and case analysis, based on the logical trunk and the existing block of the digital development of the sports industry, and explores the digital development path of the sports industry in line with our national conditions. The research indicates that the digital development of Chinese sports industry develops steadily in the logic lines of policy, demand, enterprise competition and technology empowerment. At present, our sports industry digital development policy guidance is insufficient; Large scale demand market has not been activated; The application of technology suspended in the demand of sports industry and other issues, put forward to strengthen the top-level design, clear the direction of sports industry digital development; Pay attention to the public demand, explore the sports industry digital development inclusive range; It focuses on the application of technical norms, guarantees the long-term development of sports industry digitalization and other practical approaches, and hopes to provide theoretical reference for the sustainable development of Chinese sports industry digitalization.

DigitalizationSports industryHigh quality development

李欣祖、杨斐帆

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驻马店幼儿师范高等专科学校体育教研室,河南 驻马店 463000

数字化 体育产业 高质量发展

2024

武术研究
山西省体育报刊社

武术研究

影响因子:0.218
ISSN:2096-1839
年,卷(期):2024.9(5)
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