On the Mechanism,Performance,Dilemma and Countermeasures of Digital Economy Driving Folk Sports Tourism Industry to High-Quality Development
With the continuous integration of the digital economy and the real economy,it has become a reality that the digital economy drives the high-quality and sustainable development of the folk sports tourism industry. Using the literature method,logical analysis method,and other research methods,the mechanism and performance of high-quality development of the digital economy-driven folklore sports tourism industry are explored,and the realistic dilemmas existing in the development are elaborated and relevant countermeasures are put forward. The study shows that the mechanism of digital economy driving folk sports tourism industry is mainly to promote the transformation and upgrading of the industry,reduce the operating costs,and improve the productivity,efficiency and quality level. The high-quality development of folk sports tourism industry driven by digital economy is manifested in the ability to optimize the folk sports tourism industry chain,boost the scale of folk sports tourism industry,and promote the intermingling of folk sports culture. However,in the process of development,there are still problems such as imperfect digital top-level design,single digital marketing method,shortage of "digital+complex" professionals and lack of think tanks. Based on this background,measures such as strengthening the top-level design and improving the institutional mechanism,promoting the digital marketing strategy of diversified folk sports tourism and optimizing the service structure,and innovating the concept of "digital+complex" talent cultivation and consolidating the development foundation are proposed as the path of high-quality development of folk sports tourism industry.
NETL
NSTL
万方数据
