The Development Trend and Optimization of Chinese Wushu Sanda Events:Taking the "Sanda Wang" Event as an Example
Using research methods such as literature review,interviews,and comparative analysis,this paper analyzes the development process,competition organization,media promotion,market development,and supporting products of Sanda Wang,providing ideas for the healthy development of Sanda events in China. Research has found that the current Sanda Wang has not formed a good competition operation system;The athletes of the event are assigned by the Wushu association,and the association has too strict control over the athletes,making it difficult for enterprises to cooperate deeply with the athletes,which is not conducive to the long-term development of the event;The promotional effect is not ideal,the market development of the event has not met expectations,the event is difficult to make profits,commercial sponsorship is difficult,and the revenue from broadcasting and media copyright of the event is very small;At present,the supporting products related to the Sanda Wang competition are relatively conventional and have not achieved good profits,and the operation of each supporting product lacks experience. To address the existing issues in the competition,the following optimization paths are proposed:the Sanda Wang competition needs to build a comprehensive competition system and increase the number of events;Improve the quality of events and strengthen the brand of events;Adjust the supply and demand of events,promote the development of the event market;Increase the publicity efforts of the competition and expand its popularity;Optimize the operational capabilities of the supporting system and cooperate with the development of event IP.
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