Keeping the Righteousness and New Life:Opportunities and Challenges of Taekwondo Training Industry Development in the Context of "Double Reduction"
The study aims to explore the opportunities and challenges faced by the taekwondo training industry in the original market under the background of the "double reduction". The study analyzes taekwondo training from the four directions of government-society-school-family,and finds that the development of taekwondo training coincides with the following opportunities:(1) government-led policy implementation,taekwondo training in the future;(2) market regulation and planning development,taekwondo training along the development of the policy;(3) schools extend the time to expand the demand for taekwondo training,taekwondo training schools and museums joint;(4)families to change the cultivation of the concept of taekwondo training with the wind into the household. The many challenges are:(1) government regulation to clarify the market,raising the threshold of taekwondo training;(2) emerging sports training surge,diversion of taekwondo training students;(3) some schools extend a single time,taking up taekwondo training hours;(4) the majority of families have not yet changed the concept of limiting the expansion of taekwondo training. At the same time,it also puts forward the solutions to break the situation:To meet market supervision,improve service quality;Optimize the coach team,build brand culture;Changing the mode of training,broadening the type of training;Taking the initiative to serve the school,the school museum synergistic cultivation;multi-projects and joint,innovative mode of cooperation.
"Double-reduction "Non-disciplinary trainingTaekwondo training
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