武术研究2024,Vol.9Issue(12) :70-72.

雅俗共赏:当代太极拳媒介形象建构的审视及成因解读

Accessible to All:An Analysis of the Construction of Contemporary Taijiquan Media Image and Its Causes

田展玮
武术研究2024,Vol.9Issue(12) :70-72.

雅俗共赏:当代太极拳媒介形象建构的审视及成因解读

Accessible to All:An Analysis of the Construction of Contemporary Taijiquan Media Image and Its Causes

田展玮1
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作者信息

  • 1. 广西民族大学体育与健康科学学院,广西 南宁 530008
  • 折叠

摘要

当代太极拳媒介形象的建构是一个多元化因素相互作用的过程.文章旨在通过分析太极拳短视频作品案例,探讨太极拳媒介形象"雅俗共赏"这一审美标准,审视太极拳在网络上的"雅俗共赏"观点及看法,并分析比较网络空间中太极拳"雅"与"俗"形象建构的特点,引导改变网民对太极拳的负面认知,以实现太极拳媒介形象积极健康的发展.

Abstract

The construction of contemporary Taijiquanmedia image is a process of interaction by various factors.Through the analysis of short video of Taijiquan,this article aims to explore its aesthetic standards,which appeal to both refined and popular tastes.It also intends to examine the various views of its image on the Internet,and analyze the characteristics of construction of Taijiquan's"elegant"and"popular"image on the Internet.The goal is to change the negative perception of Taijiquan among netizens and promote the healthy and positive development of Taijiquan media image.

关键词

太极拳媒介形象/形象建构/雅形象/俗形象

Key words

Taijiquanmedia image/Image construction/Elegant image/Popular image

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出版年

2024
武术研究
山西省体育报刊社

武术研究

影响因子:0.218
ISSN:2096-1839
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