As a national treasure of China,the panda's cultural and creative products have both significant social and economic values.This paper adopts the hierarchical analysis method to deeply analyse the design characteristics of panda cultural and creative products from the three dimensions of object,situation and mood,and combines with the fuzzy Kano model to study the preferences of users at each level.By quantitatively analysing the differences in consumer preferences of different characteristic attributes,it provides new design positioning ideas for the diversification of appearance design and in-depth development of cultural connotation of panda cultural and creative products,and puts forward innovative strategies around the three aspects of its attribute characteristics:the focus,the highlight and the base.
Cultural and Creative Product DesignPandaHierarchical AnalysisKano ModelDesign Characteristics Attributes
万方数据
维普
