Through the spatial splicing and overlapping of multimodal symbols, the opening ceremony of the Beijing Olympic Winter Games is rich in meaning. Based on the introspective logic from metaphor to philosophy, the thesis aims to conduct a systematic study of the types of multimodal representation and their interaction as well as the mapping types and operating mechanisms of multimodal metaphors and multimodal metonymies in the opening ceremony. The cultural connotations with Chinese characteristics and philosophical implications will be further explored. The major findings of this study are as follows: multimodal symbols such as language, image patterns, colors, shapes, geometry, and sounds are synergistically complementary. Through cross-modal, monomodal, and multimodal mapping, several types of multimodal metaphors and multimodal metonymies are applied, such as partial metonymy, constitutive metonymy, causal metonymy and spatial metaphor, action process metaphor, object metaphor, cultural metaphor and so on. As the result of the benign interaction of metaphor and metonymy, the concept of "a community with a shared future for mankind" and Chinese philosophical thoughts are constructed in an implicit way.
关键词
北京冬奥会开幕式/中国哲学/人类命运共同体/多模态隐喻/多模态转喻/视觉语法
Key words
opening ceremony of the Beijing Olympic Winter Games/Chinese philosophy/a community with a shared future for mankind/multimodal metaphor/multimodal metonymy/visual grammar
维普
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