Survey and Thoughts on New Media Operation of Red Venues--Taking"Red Rock Link"Public Number as an Example
Taking"Red Rock Link"public number as a case study for investigation and research,using the re-search methods of survey analysis and data analysis,we studied the current operation status of WeChat public number of red venues,analyzed its function settings,information delivery,user usage,as well as thoughts and sug-gestions.In order to further optimize the operation and service capacity of the public number,provide users with better quality services and realize the value of the public number,it is proposed to enrich the content of the WeChat public number columns and create personalized services;improve the information feedback mechanism and focus on user experience and feedback;fix the article push time and disseminate accurate information and informa-tion,which will provide future scholars to do the research related to the operation of the red venue's new media and provide referable materials.This will provide reference materials for future scholars to do research on new media operation of red venues.At the same time,it provides reference for domestic red venues to improve the operation of WeChat public number.
new media operationred venues"Red Rock Link"public number
NETL
NSTL
万方数据
