Empirical Study on the Value of Red Tourism Resources in Xinjiang under Red Cultural Identity
The value of red tourism resources is an important factor in determining the red identity of tourists in the process of practice,and the study of the mechanism of the role of tourists'perceptions on the red cultural identity will be conducive to the development and reproduction of red tourism resources,and will give full play to the func-tion of casting the sense of community of the Chinese nation in red tourism resources.This paper takes Xinjiang red tourist attractions as a case study,takes questionnaires and interview texts as the basic information,uses the Delphi method(expert survey method)and applies the AHP method(hierarchical analysis method)to evaluate the red tourism resources in Xinjiang,analyzes the mechanism of the role of tourists'perceptions on the red identi-ty,and explores and puts forward countermeasure suggestions for the development and utilization of the red tourism resources in Xinjiang.
cultural identityred tourism resourcesChinese national community consciousnesstourist perception
NETL
NSTL
万方数据
