首页|非物质文化遗产地方形象建构研究——以佛山咏春拳、广东醒狮为例

非物质文化遗产地方形象建构研究——以佛山咏春拳、广东醒狮为例

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国家级非物质文化遗产佛山咏春拳、广东醒狮作为岭南地方文化的杰出代表在当地知名度较高,其传播与传承与地方影视形象联系密切。问卷调研与影视作品影评数据显示,群众对岭南文化的主观认知正面程度较高,影视作品塑造文化形象的影响力较为显著,非遗电影较好地展示了非遗地方形象,影视传播更加广泛,非遗影视形象建构深入人心。地方形象在文化自信推动下积极反馈非遗形象,在文化共同体中形成互动。
Research on Local Image Construction of Intangible Cultural Heritage--Taking Foshan?Y?Chun Boxing and Guangdong Waking Lion as Examples
The national intangible cultural heritage of Foshan Wing Chun Boxing and Guangdong Waking Lions,as the outstanding representatives of Lingnan local culture,are highly recognized locally,and their dissemination and inheritance are closely related to the image of local film and television.Questionnaire research and film and televi-sion works review data show that the public's subjective cognition of Lingnan culture is more positive,the influence of film and television works in shaping the cultural image is more significant,and the NLC film better demonstrates the local image of NLC,and the film and television dissemination is more extensive,and the NLC film and televi-sion image construction is deeply rooted in the people's hearts.Local image in the cultural self-confidence to pro-mote the positive feedback of non-heritage image,in the cultural community to form an interaction.

Lingnan cultureintangible cultural heritagelocal image constructioninheritance

张涵、李彦辉

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广东金融学院工商管理学院,广州 510521

岭南文化 非物质文化遗产 地方形象建构 传承

广东省普通高等学校特色创新类项目佛山市社会科学基金规划项目清远市哲学社会科学规划项目青年课题

2023WTSCX0652023-QN10QYSK2023137

2024

边疆经济与文化
黑龙江省边疆经济学会 黑龙江省高师师资培训中心

边疆经济与文化

CHSSCD
影响因子:0.163
ISSN:1672-5409
年,卷(期):2024.(6)
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