From"Traffic"to"Power":digital Empowerment of Cultural and Tourism Revitalization in Border Ethnic Areas——Rooting Analysis Based on the"Cross-Dressing"Endorsement Video of 50 Cultural and Tourism Directors
Rich cultural and tourism resources are the unique advantages of border ethnic areas to jointly realize socialist modernization. With the accelerating pace of digital transformation in the cultural and tourism industry,the fusion of science and technology with cultural and tourism development has become a new industry trend,providing new development opportunities for the revitalization of cultural and tourism in border ethnic areas. In recent years,the"cross-dressing"endorsement of the cultural and tourism director has become a new path for the network pro-motion of cultural and tourism revitalization in border ethnic areas. Through the rooting analysis of the"cross-dressing"endorsement videos of the 50 directors of the cultural and tourism departments of the border ethnic areas and the netizens' comments on the videos,it is found that The flow code of the"cross-dressing"video of the cul-tural and tourism director of the border ethnic areas lies in the matching of the government departments' network publicity and netizen's focus,which empowers the cultural and tourism revitalization of the border ethnic areas,but there are also such problems as the network impact is difficult to predict,the offline market is difficult to drive,and the social benefits are difficult to highlight. In order to truly transform online video"traffic"into offline cultural tourism revitalization"power",it is also necessary to focus on promoting the change of focus from online publicity to offline services,strengthening digital infrastructure construction,regulating online market supervision,and high-lighting the socio-political benefits.
NETL
NSTL
万方数据
