Cultural Communication and Emotional Resonance of Ethnic Minorities in the Context of New Media——Taking Yi People's Song A Guo Ji Qu in Tik Tok as an Example
In the context of new media,the cultural communication of ethnic minorities is in a state of antinomy.The convenience and interactivity of new media make it overcome the limitations of existing space,technology,capital and audience in the process of spreading minority culture,thus playing an irreplaceable role.However,there are also problems such as homogenization,vulgarization and fragmentation in the communication process,which leads to the degradation and disenchantment of minority cultures into popular,popular,entertaining and vulgar cultures.In this context,we think that national culture should embrace new media with high-quality communication content that can arouse emotional resonance.The Yi people's song Aguojiqu,which is investigated in this paper,arouses the audience's thinking about the existence of life through the expression of individual self-emotion,and realizes the emotional resonance with the audience's feelings.The authenticity of its emotional origin,the sense of scene and the sense of speed of emotional expression can be regarded as the three elements of the starting point of the spread of empathy of minority cultures in the new media context.Emotional resonance can awaken the subjective consciousness and vacuum the huge empathy space in the context of new media.
New MediaMinority CultureDisseminationA Guo Ji QuEmotional Resonance
NETL
NSTL
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