文旅融合背景下贵州银饰产业发展对策研究
Research on Development Strategies for Guizhou's Silver Ornaments Industry under the Background of Culture and Tourism Integration
付敏1
作者信息
- 1. 贵阳人文科技学院文化旅游与区域发展学院,贵州 贵阳 550025
- 折叠
摘要
随着文化融合战略的不断推进,贵州银饰产业凭借鲜明的民族特色和独特的文化内涵,已成为文旅市场的重要组成部分.然而,在获得发展的同时,贵州银饰产业也面临着市场规范性不足、品牌影响力缺失、营销手段单一以及宣传推广滞后等问题.这些问题不仅制约着银饰产业的进一步发展,也削弱了其在文旅市场中的竞争力和影响力.基于此类问题,应规范市场秩序、培育民族品牌、拓展宣传渠道及培养创新意识,才能推动贵州银饰产业的持续健康发展,进一步发挥其在文旅市场中的重要作用.
Abstract
As the integration of culture and tourism continues to advance,Guizhou's silver ornaments industry has evolved into a vital element of the culture and tourism market by leveraging its unique ethnic attributes and rich cultural essence.Despite this growth,the industry encounters challenges,including insufficient market regulation,inadequate brand influence,monotonous marketing techniques,and ineffective promotion.These issues not only impede the industry's further progression but also diminish its competitive edge and impact in the culture and tourism sector.To tackle these challenges,it is essential to standardize market order,nurture ethnic brands,diversify promotional platforms,and cultivate the consciousness of innovation.These strategic actions will propel the sustained and robust growth of Guizhou's silver ornaments industry,further emphasizing its pivotal role in the culture and tourism market.
关键词
文旅融合/贵州银饰产业/发展对策Key words
Culture and Tourism Integration/Guizhou Silver Ornaments Industry/Development Strategies引用本文复制引用
出版年
2024
NETL
NSTL
万方数据