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公共数据产品定价的策略研究——基于典型基础设施定价的启示

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针对公共数据存在的体量大、流通少、利用不足等问题,各地开始探索公共数据授权运营,将公共数据以产品和服务的形式对外提供,探索科学、适合的公共数据定价机制就成为关键问题.文章从公共数据产品的"基础设施属性"角度出发,从"成本-需求-收益"三个维度分析典型基础设施领域的定价模式和机制,对公共数据产品定价提出具体建议,一是公共数据产品定价应当兼顾成本补偿与可持续收益,从时间维度上动态调整定价策略;二是公共数据定价不仅要响应用户需求实行分类定价,还要平衡公共数据产品收益的缓释性和支撑性特点,以尽可能释放公共数据价值.
A Strategic Study on the Pricing of Public Data Products—Insights from Typical Infrastructure Pricing
In response to the problems exisiting in public data,including its large volume,limited circulation,and underutilization,various places have begun exploring the authorized operation of public data,making it available in the form of products and services.Therefore,the exploration of scientific and appropriate public data pricing mechanism has become a key issue.From the perspective of the'infrastructure attributes'of public data products,this article analyzes the pricing models and mechanisms in typical infrastructure field through the three dimensions of'cost-demand-benefit',which can offer valuable insights into pricing public data products.Public data product pricing should balance cost recovery with sustainable revenue while dynamically adjusting pricing strategies over time.Furthermore,pricing should not only respond to user demand by implementing differentiated pricing but also balance the characteristics of deferred and supportive benefits of public data products to maximize their value.

public data productsauthorized operationspricing strategiesinfrastructure pricing

刘新萍、庄文婷

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上海理工大学,上海 200093

公共数据产品 授权运营 定价策略 基础设施定价

2024

北京经济管理职业学院学报
北京市经济管理干部学院

北京经济管理职业学院学报

CHSSCD
影响因子:0.336
ISSN:2096-1286
年,卷(期):2024.39(4)