Existing research has found that corporate social responsibility can improve financial performance,but under the influence of market incentive based environmental regulations,whether corporate social responsibility can improve financial performance or not has become a question that companies need to explore in their development process.The article establishes a moderated mediation effect model to empirically explore the relationship and mechanism between corporate social responsibility and financial performance.The results indicate that fulfilling social responsibility can enhance corporate financial performance,and green innovation plays a mediating role between corporate social responsibility and corporate financial performance.Market incentive based environmental regulations significantly positively regulate the mediating effect of green innovation in the latter half of the relationship between corporate social responsibility and corporate financial performance,as well as the direct effect between corporate social responsibility and corporate financial performance.
关键词
市场激励型环境规制/企业财务绩效/企业社会责任/绿色创新/有调节的中介效应模型
Key words
market incentive environmental regulation/corporate financial performance/corporate social responsibility/green innovation/moderated mediation effect model