Building an international academic conference cluster to enhance the brand influence of scientific journals:taking Safety and Environment as an example
Building an international academic conference cluster to enhance the brand influence of scientific journals:taking Safety and Environment as an example
Branding can help scientific journals stand out among many competitors.Therefore,exploring unique and effective method to improve the brand influence of scientific journals is necessary.In this paper,we introduced a series of international academic conferences in the fields of energetic materials,safety,environment and advanced materials organized by Journal of Safety and Environment,demonstrating a way,by building international academic conference clusters,to enhance the brand influence of journals and form their own brands.Besides,we summarized the specific role of international academic conference clusters in promoting the brand of scientific journals,and put forward suggestions for the development of international academic conference clusters.
关键词
国际学术会议集群/科技期刊/学术影响力/品牌形象/品牌影响力
Key words
international academic conferences clusters/scientific journal/academic inflence/brand image/brand influence
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