Reconstruction of the enterprise ecosystem and value chain of scientific and technological journals in the digital age:a case study of Beijing Prominion Publishing Corporation
The nature of enterprise ecosystem and value chain reconstruction of scientific and technological journals involves optimizing the overall value on creativeability of the enterprise,while achieving collaborative actions and shared benefits among multiple stakeholders at the same time.In recent years,Beijing Prominion Publishing Corporation(Abbreviation:ZhuoZhong Publishing)has provided us with a paradigm of ecological value chain reconstruction in this field.Here,we analyzed the driving force for the reconstruction of Zhuozhong Publishing's traditional ecological chain,mainly including low profits,limited research and development capability,constrained budget,a shortage of interdisciplinary talents,and fragmented readership,etc.Subsequently,this paper elaborated the transformative measures adopted by Zhuozhong Publishing,such as establishing a multidimensional talent team,integrating innovation into the traditional publishing model,aligning with the value-added aspects of new business,attracting investments through diverse channels,and harnessing the potential of digital technology.Based on the above measures,Zhuozhong Publishing Corporation attempted and established a basic model of ecological value chain.
scientific and technological journalecological value chainreconstructiondigital transformationBeijing Prominion Publishing Corporation
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