媒体深度融合视域下的刊群经营与管理实践
Practice of journal cluster operation and management under the perspective of deep Media Integration
田付新 1史海疆1
作者信息
- 1. 机械工业信息研究院,100037,北京
- 折叠
摘要
在媒体深度融合背景下,传统期刊亟待深度转型、开展复合经营.本文以机械工业信息研究院产业与市场研究所旗下的5本期刊为例,对开展刊群经营和全媒体业务进行探索和实践,并介绍先进的管理理念,以期为传统期刊的转型发展提供借鉴.
Abstract
Under the background of deep media integration,traditional journals urgently need profound transformation,and carry out composite operations.This article takes five journals under the Scientech Information and Publications Industry and Market Research Institute as examples,analyzing and summarizing the exploration and practice of operating journal clusters and all-media businesses,introducing advanced management concepts to provide reference for the transformation and development of traditional journals.
关键词
深度融合/期刊转型/刊群经营/全媒体Key words
deep integration/journal transformation/journal group management/omnimedia引用本文复制引用
出版年
2024
NETL
NSTL
万方数据