The practice of academic live broadcasting promotes the influence of science journals in the intelligent media environment:tanking Earth Science as an example
The practice of academic live broadcasting promotes the influence of science journals in the intelligent media environment:tanking Earth Science as an example
With the further development of new media ecological environments supported by advanced technologies such as artificial intelligence,big data,and cloud computing,a communication environment that integrates a variety of advanced technologies has emerged,that is,an intelligent media environment,which is changing the way and efficiency of media communication.Academic live broadcasts have become one of the most efficient communication methods for scientific and technological journals.Utilization ofthe academic live broadcast in the intelligent media environment could improve the communication effect of academic live broadcasts and promote the innovative development of scientific journals.Analysis of the Earth Science academic live broadcasts from topic content planning to"distribution"of academic live broadcasts,multi-platform publishing,and"secondary communication"after live broadcasts.As a new form of dissemination and service of academic achievements in scientific and technological journals,academic live streaming realizes innovation in the content and form of academic accomplishments,strengthens the value-added services of journal publishing platforms,and enhances the influence of journals.Scientific and technological journals should change their publishing consciousness,explore new models of journal publishing in the new intelligent media environment,continuously improve the intemal driving force of journal development,and use the communication technology platform of the intelligent media environment to continuously shape the brand influence of journals and make journals three-dimensional,diverse and integrated.The new trend of diversified development will enhance the domestic and intemational influence of the journal.
关键词
学术直播/智媒/多元化/精准分发/期刊影响力
Key words
academic live streaming/intelligent media/diversification/precise distribution/journal influence
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