Market Orientation of Publishing Firms： Definition, Scale and Research Question
Nowadays, the publishing industry o f China is under the reform of mercerization and industrialization. The transition of mercerization of Chinese publishing industry is essentially a process of uphold and implement market orientation. As the implementation of marketing concept, market orientation theory can play an important role in guiding the transformation of Chinese Publishing industry. The article discusses the definition and scale of the market orientation of Chinese publishing firms with market orientation theory, and ooints out the future research direction.
NETL
NSTL
万方数据
维普
