Research on Digital Publishing Products of Professional Publishing Houses Under the Three-level Product Theory—Taking the People's Health Press Co.Ltd as an Example
When publishing houses are digging and reorganizing content resources internally all kinds of digital publishing products emerge at the historic moment.Digital publishing products have the advantages of searchable,high transmission efficiency and instant editing,which fit the characteristics of knowledge demand in the current Internet era.This dissertation takes the digital publishing products of The People's Health Press Co.Ltd as an example.Based on the three-level product theory of Philip Kotler,analyzes the advantages and disadvantages of its digital publishing products and summarizes the research and development strategies of future digital publishing products of professional publishing houses from the perspective of producers.
digital publishing productprofessional publishing housethree-level product theory
NETL
NSTL
万方数据
