The Fusion Between Sound and Reading:A Preliminary Study on the Development of Podcasts in Publishing Institutions
With the rapid development of video media,the innovation in content and form in this field has gradually slowed down.Voice narration has excavated the auditory market under the hegemony of visual culture.In 2020,the stillness of Chinese podcasts revived,establishing a highly empathetic and immersive sound landscape and narrative field for the audience.The traditional publishing industry has also adapted to the development of sound landscape and emerging digital publishing formats,resulting in the emergence of publishing institution podcasts.The collusion between sound and reading brings new possibilities for the development of publishing institutions.This article extensively investigates the current development status of podcasts in publishing institutions,and explores the future development path of podcasts in publishing institutions through focus group interviews.