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高质量发展背景下图书出版发展评价探析

Analysis of Evaluation of Book Publishing Development in the Context of High-Quality Development

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构建高质量发展背景下的图书出版发展评价体系,能够对图书出版转向高质量发展的阶段性状况进行动态评估,对推进传统出版转向高质量发展具有重要意义.在对出版业高质量发展内涵进行分析的基础上,构建了由两级指标组成的评价体系.研究认为:高质量、高品位、高效益的出版产品是图书出版高质量发展的核心条件;产品创新是推动图书出版产品高质量发展的重要动力,产品质量是保障图书出版产品高质量发展的基本因素;创新能力是驱动出版企业高质量发展的主要因素;提高社会绩效是图书出版高质量发展的核心目标.
Establishing an evaluation system for the development of book publishing under the background of high-quality development can dynamically evaluate the phased status of the transition to high-quality development of book publishing,which is of great significance for promoting the transition from traditional publishing to high-quality development.On the basis of analyzing the connotation of high-quality development of publishingindustry,an evaluation system consisting of two levels of indicators is constructed.Research suggests that high-quality,tasteful and cost-effective book publishing products are the core conditions for high-quality development.Product innovation is an important driving force for promoting the high-quality development of book publishing products,and product quality is the basic factor to ensure the high-quality development of book publishing products.Innovation capability is the main factor driving the high-quality development of publishing enterprises.Improving social performance is the core goal of high-quality development for book publishing.

high-quality developmentevaluation systeminnovationintegration developmentbrand

衣凤鹏、王关义

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北京印刷学院经济管理学院,北京 102600

高质量发展 评价体系 创新 融合发展 品牌

北京文化产业发展研究院项目北京印刷学院校级项目

ZD2021002Eb202007

2024

北京印刷学院学报
北京印刷学院

北京印刷学院学报

影响因子:0.247
ISSN:1004-8626
年,卷(期):2024.32(4)
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